SIGPfB Branding Discussion and Rebrand Decision

The SIGPfB group discussed rebranding efforts for P4B (Protocols for Business), with timber1997 presenting positive feedback received on the name "Glue Factory" as a potential rebrand candidate. The proposed name was noted as appropriately positioned to convey an agency-style brand identity rather than a large consulting firm aesthetic, which appears to be the desired direction. The participant expressed personal support for the Glue Factory option while acknowledging that consensus exists around the necessity for P4B to undergo rebranding. The final decision on the rebrand was deferred to leadership.

Key points

• Glue Factory has received positive feedback from multiple stakeholders as a potential rebrand name for P4B.
• The proposed name Glue Factory conveys an agency-style brand positioning rather than a large consulting firm approach, which aligns with the group's intended image.
• There is consensus that P4B requires a rebrand, with final decision authority resting with leadership.