BRAND ARCHITECTURE
ZK Nation and the ZKsync protocol share one system.
ZK Nation
Governance & community. ES Allianz + Avenue Mono, flags, salmon accent.
ZKsync Protocol
The technology / enterprise product. Inter, triangle accents.
THE ZK CREDO
ZK Nation exists to embed the values of the ZK Credo — freedom, progress, and prosperity — into every layer of the ZKsync protocol.
Mission: to unite and coordinate an ambitious community committed to advancing global freedom through intentional innovation.
Read the ZK CredoCOLOR
Light, airy surfaces with a single deep-blue accent.
Full palette — brand · neutral · accent
BRAND
NEUTRAL
ACCENT & ADDITIONAL
Usage rules & accessibility
- Default to light surfaces (Neutral-50 / Brand-25) or a subtle gradient.
- Brand-700 = accent (headlines, links, actions), never a full-bleed background.
- Large fills step down to Brand-300/400 or neutrals.
- Salmon is a sparing governance accent — one band/highlight, never body text.
- Body text: Neutral-950 or Brand-900; avoid Brand-300/400 for copy.
- Meet WCAG AA contrast.
TYPOGRAPHY
The brand is set in ES Allianz, with Avenue Mono for interface labels.
DISPLAY & BODY
MONO
FREE FALLBACK
The type-size framework
LOGO & MARKS
Always use the original logomark — never redraw it.
Clear space & the "never" list
Keep ≥1× clear space (≥2× small). The ZKsync wordmark is the master brand; the ZK Nation square logomark (blue default, orange expressive) is the governance sub-brand. Use the original artwork.
- No stretch, rotate, skew, recolor, or badging.
- Don't rebuild from dots/pixels/patterns.
- Don't pair with unapproved type or busy imagery.
VISUAL LANGUAGE
The visual language is built from a signal-flag alphabet.
Icons & the ASCII flag fields
DUOTONE ICONS
ASCII FLAG FIELDS — THE HERO TEXTURE (CLICK TO COPY URL)
VOICE & TONE
The voice is Bold, Grounded, Dynamic, and Passionate.
ZK Nation takes its mission seriously, but doesn't take itself too seriously. Four traits — each rooted in a brand value — shape how we write.
BOLD
Take a strong stance; defend open-source values, privacy, and sovereignty.
GROUNDED
Measured and pragmatic; ground claims in outcomes, own mistakes plainly.
DYNAMIC
At the cutting edge; clear visions, quick wit, the memes of the moment.
PASSIONATE
Long-term games with long-term players; serious ambition, playful camaraderie.
SAY — as the report does
- State outcomes plainly: "successfully executed two Emergency Upgrades."
- Name incidents honestly: "the hacker returned the funds, thus resolving the case."
- Mechanism over marketing: Capped Minter, mint-on-demand, ZIP / TPP / GAP.
- Ground claims in numbers, dates, and addresses.
- "Don't trust, verify." · close with "Onward."
DON'T SAY — as the report never does
- Hype / FOMO ("to the moon", "LFG")
- Price, returns, or "investment" framing
- Spin or bury bad news — report incidents plainly
- "Decentralized" with no mechanism
- "users" when you mean delegates / the community; "zkSync"
Positioning & real copy — the verbal identity, the docs & the annual report
Mission: to unite and coordinate an ambitious community committed to advancing global freedom through intentional innovation.
"History shows us how technology can expand personal freedoms… leading to progress and prosperity."
"The first systems are tested, the foundations are solid, and the path forward is clear."
COMPONENTS
Components are built from outlined boxes, mono labels, and arrow buttons.
PROPOSAL OVERVIEW
Institutional-grade governance.
Three bodies balance power: Token Assembly, Guardians, Security Council.
Every component on this page is built on brand.css.
Buttons, tags & the construction rules
Golden rule: outlined boxes, mono uppercase labels, Brand-700/500 accents, light surfaces, 8px grid, sharp corners. Buttons = label box + a 26×26 Brand-500 square holding a Brand-300 ▸ triangle.
GET THE KIT · APPLY THE BRAND
The whole kit is public and available from one link.
# in Claude Code: Apply the ZK Nation brand from https://github.com/zksync-association/brandkit # install the skill git clone https://github.com/zksync-association/brandkit cp -R brandkit/skill ~/.claude/skills/zk-nation-brand
# link the stylesheet (web)
<link rel="stylesheet"
href="https://npc.here.now/zknationbrand/brand/tokens/brand.css">